It’s spouting reductive, jargon-packed, essentialist bullshit (and, in the case of the Students for Justice in Palestine chapter, pogrom-inciting antisemitism) that will convince nobody outside your narrow academic circle of identitarian leftists. “Settler-colonial” (or just “settler”) is the identitarian-leftist equivalent of the Marxist “bourgeois”—or the right-wing “degenerates” or “groomers.” It’s a way to throw people into a bin and label them. I am sick to death of political movements that are predicated on just trying to wipe out the other guy. You keep doing that and we’re not going to have anyone left. Unless that’s what you want.